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Motherhood: New Fiat ad – insulting or just dam clever?

Motherhood - Chaos and love

Motherhood – Chaos and love

I found this on Youtube looking for the Gangnam Style video – it was the advert for Fiat before it started playing…

I was only looking for the Gangnam style video because the kids wanted it – honest.

It’s clever, I give it that; but I can’t actually decide whether I like it, or its taking the pee out of something that’s actually dam hard, and therefore a little bit too much; particularly the lines about breastfeeding;

“I express a lot because the doctor says to not breastfeed is a crime.”

Then I struggled with breasfeeding and put myself through hell with my first one, just so I could carry on. Therefore, perhaps I am being a tad over-sensitive;

'The Motherhood' feat. Fiat 500L | Fiat UK

Actually, thinking about it, I do like it, its just too dam clever not too, and we don’t need to take it or us too seriously now do we?

So from a fellow night-time waker, peace-maker, plac-ater to another…What do you all think of the mother”hood” rap – let me know below?

Image above courtesy of

Helen is a mum to two, social media consultant, and website editor; and this site is (we think) the only Social Enterprise parenting magazine! Since giving up being a business analyst when juggling travel, work and kids proved too complicated, she founded KiddyCharts so she could be with her kids, and use those grey cells at the same time. KiddyCharts has reach of over 1.1million across social and the site. The blog works with big family brands (including travel) to help promote their services, as well as offering free resources to parents of kids under 10. It gives 51%+ profits to Reverence for Life, who fund a number of important initiatives in Africa, including bringing running water and basic equipment to a school in Tanzania. Helen has worked as a digital marketing consultant (IDM qualified) with various organisations, including Channel Mum, Truprint, Talk to Mums, and Micro Scooters. She loves to be creative in the brand campaigns she works on. Get in touch TODAY!

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Zoe Deag

Thursday 20th of December 2012

Hilarious from someone who is still breastfeeding x


Thursday 20th of December 2012

I am a mom to 2 boys, and i loved it! no it did not sell the car! it was an aweful idea for a car ad! but it wasn't insulting! i related to all of it! haha.. but she needed to have a ponytail, her hair was too good! oh how i laughed! thanks for sharing :)


Thursday 20th of December 2012

Its cool! This could be a huge hit if matters weren't too deep. Unfortunately only moms can enjoy it! This is a car ad?!


Thursday 20th of December 2012

I'd not seen this before and if you take it as a bit tongue in cheek I think it's quite good - well a lot of it made me smile although didn't really sell the car to me!!

Maria Brannigan

Thursday 20th of December 2012

I like it & can relate to a lot of it! however, she still looks far too glam to be a "real" mum and doesn't look like she's breast feeding at the moment. You're right it doesn't jump out as a car ad but maybe it's appealing to parents on a different subliminal level, reminding us that we can still be cool (ish) or is that too deep?!

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