Social Media: Five Great Ways for a Small Business to Use Pinterest

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Just get Pinning

I found Pinterest a few weeks ago, and I have been loving it every since.  It so easy to dip into it, find something you like and share with everyone else.

Its great for personal use, organising ideas for a wedding, or crafts for the kids. However, I have also realised how important it could be for my printable reward charts business as well.

Its not just all about pinning up nice dresses and cakes.

So here are my top five ways to use Pinterest as a small business:

Opportunity to showcase your products
Clearly this is the most important for many small businesses.

You do need to be careful though. Pinterest, as a company, is clear that it is not all about self promotion.  You can, however, be subtle about your promotional activities, and keep them to a sensible ratio, perhaps less than one in five to ten pins depending how often you use the system.  Images can tell your customers so much. Use your products in context, show off your services. This way you can give people extra insight into your business, and its products.

Showing a more personal side
You can use the boards to help your customers get to know you; what makes you laugh, what drives you on, and even what makes you want to run away and hide.  Take a step back from your industry, and think about what you could pin that is relevant to that industry, but perhaps not directly related to your business and its products.

For example, my business focuses on kids; so my pins are often about Parenting. Customers love to see your human side. I have a board on there about my slightly eccentric children.

It takes only a short time to find something on the net that makes you smile; and then you can share it, and with it, a bit of you at the same time…

Interacting with your customers
If you allow customers to post to a particular board, you could even run competitions that help build your brand. Perhaps with people pinning photos of people using your products, and you choose the best of a particular theme. Pinterest is all about sharing after all. This makes it interactive as well, not just a showcase for your views

Product Research
If your products are very visual, create a board with some alternatives for those products, and get feedback from your customers about which version works best.  As long as you are not giving away too much in the photos, you can get some great discussions going. Feedback could help you to tweak products here and there, and make your customers feel more involved with your brand; potentially breeding their loyalty.

Motivating yourself
I post inspirational quotes on Pinterest – just because it helps me to motivate me.  And hopefully, when people discover these pearls of wisdom, it helps to get them moving too.

What about your use of Pinterest? How do you use the site in your blogging and your business? Do come and say “Hi” to me on there if you get the chance as well (KiddyCharts).

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