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Moshi Monsters #1: Lubber, the whale that wears armbands….


It is back! Our fun, and frivolous Moshi Monsters countdown. On the 23rd May, the Series 10 Moshi Monsters hit your shops, and just as we have with Series 8 and Serie 9, KiddyCharts are counting down the days with a new Moshi until they are launched.

Today, we have the delightful Lubber for you. He is a whale with a difference as he can’t even swim! Because of this, the poor wee fella has to wear armbands. Lubber probably gets a bit fed up with this, so to help him, he likes to sing naval songs, and sea shanties to stop himself from getting too depressed by the whole thing ;-) His like for all thinks naval extends to his wish to join the Moshi navy as well; and he even likes to sport one of those rather fetching hats to show his allegiance. Perhaps one day they might even accept him…!

We have Lubber the whale kicking off the series 10 Moshi madness because there is a new tie in for you. Inside series 10 packs, there is free entry to Sea Life Centres across the UK (valid til Dec 2014) when you buy one full price adult ticket.

All you need to do is take the voucher you have carefully removed from your blind bag or even snipped out with your scissors on the back of the blister card to a local Sea Life Centre.

In addition, you can visit to enter a unique code from the packs to see if you have won one of the many prizes up for grabs, including a family holiday to Sea Life in Berlin! Terms and conditions on packs.

Tune in tomorrow for more Moshi-ness, and don’t forget to subscribe to the newsletter as well for more Moshi madness, parenting advice and giveaways every fortnight.

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Lubber Moshi Monsters series 10 character cards

Helen is a mum to two, social media consultant, and website editor; and this site is (we think) the only Social Enterprise parenting magazine! Since giving up being a business analyst when juggling travel, work and kids proved too complicated, she founded KiddyCharts so she could be with her kids, and use those grey cells at the same time. KiddyCharts has reach of over 1.1million across social and the site. The blog works with big family brands (including travel) to help promote their services, as well as offering free resources to parents of kids under 10. It gives 51%+ profits to Reverence for Life, who fund a number of important initiatives in Africa, including bringing running water and basic equipment to a school in Tanzania. Helen has worked as a digital marketing consultant (IDM qualified) with various organisations, including Channel Mum, Truprint, Talk to Mums, and Micro Scooters. She loves to be creative in the brand campaigns she works on. Get in touch TODAY!

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