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Top ten toys…but will Frozen still be around in 150 years time?

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Frozen in a pehnomenon - but will it live in our hearts as long as a Alice...what do YOU think?

We all know that the world has gone Frozen crazy, well my daughter does at least, though apparently…

“No-one likes Frozen in year four mum, its only year three and infants.”

Perhaps its a young lady’s game, then?

eBay seems to be riding rather well on the wave of Frozen publicity…with a staggering seven items from the Disney franchaise sold every second – or 12,623 every day.

I am a statistics lady me, and that’s SOME statistic.

It means that there are enough Frozen bits and bobs sold EVERY day to pop one on half of the seats for some lucky, or unlucky, lady or gent to squash in the O2 stadium before the next performance of Disney on Ice. After two days, everybody gets one, which my son would probably not be too happy about…. *Ana for me please*

Don’t get me wrong, I love a bit of Disney, and I do rather like Frozen – though Let it Go might be getting a tad annoying now. Even though Frozen is riding high, what do we think of it still be about in over hundred years time, like the wonderful Alice who is celebrating 150 years?

Alice in Wonderland and Alice Through the Looking Glass were the first books I read aloud to my children as they moved on from the picture book stage into the “grown-up chapter book.” Every generation interprets the Alice story in a different way, which is part of its appeal I guess – non linear, and nonsensical stories tend to enable you to have a bit of fun with speculating what on earth the author was actually going on about…. Disney’s messages tend to be a wee bit clearer than Lewis Carrol’s.

eBay’s Toy Tracker does, thankfully, shows that though Frozen is at the top of its list of sales, classic toys are still going strong, with the wonderful Thomas the Tank Engine a firm favourite amongst the kids.

Top Ten Toys (Sales from 29th July 2014 – 24th January 2015):

  1. Frozen
  2. Pokémon
  3. Harry Potter
  4. Toy Story
  5. Thomas the Tank Engine
  6. Dr. Who
  7. Fireman Sam
  8. In the Night Garden
  9. The Simpsons
  10. Scooby Doo.

It’ll be very intersting to see how the new Dr Who Lego release impacts the toy rankings in the next year or so as well.

The other Disney favourite, Toy Story, has managed to continued its success thanks to the brilliance of subsequent sequels, and a spin off cartoon series; but I am not so sure that Elsa and Ana will work quite so well as “Frozen – The Return”….so it remains to be seen as to whether Frozen toys are assigned to the dustbin or the next generation’s toy shelf.

My daughter has already made up her mind in our house though, Alice is here to stay, and Elsa can take a hike;-).

Note: this is NOT a sponsored post, so there, I just liked the new story – in fact, not sure I even need this disclosure really….but as you are here, have a biscuit.

Helen is a mum to two, social media consultant, and website editor; and this site is (we think) the only Social Enterprise parent blog! Since giving up being a business analyst when juggling travel, work and kids proved too complicated, she founded KiddyCharts so she could be with her kids, and use those grey cells at the same time. KiddyCharts has reach of over 1.1million across social and the site. The blog works with big family brands (including travel) to help promote their services, as well as offering free resources to parents of kids under 10. It gives 80%+ profits to Reverence for Life, who fund a number of important initiatives in Africa, including bringing running water and basic equipment to a school in Tanzania. Helen has worked as a digital marketing consultant (IDM qualified) with various organisations, including Channel Mum, Truprint, Talk to Mums, and Micro Scooters. She loves to be creative in the brand campaigns she works on. Get in touch TODAY!

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