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How to optimise your Pinterest profile SEO

Pinterest is a wonderful source of traffic for your website or blog; it can be the main source for some whose products and articles are very visual and practical. Articles that provide inspiration and advice to others typically do very well on Pinterest.

There are a number of things you can do to with your Pinterest profile to make it more likely that your pins will appear in Smartsearch on the platform. Below we compiled a few of the simplest things for you to implement today to improve and optimise your Pinterest profile SEO!

Pin to your profile and boards regularly

Pinterest would like its users to be authentic and relevant, but also to use the platform on a consistent basis. Dedicate a bit of time daily to pinning and your pins will do better.

If suitable, become a Business Pinterest account to analyse your profile

Pinterest analytics is a great resource for bloggers, and website owners to be able to see what pins are working from their website, and what isn’t. It allows testing of pins to determine the best images for a topics, as well as offering the ability to identify high performing pins.

With this useful information, you can write more of the same articles, and produce similar images to drive traffic to your site.

Did you know that  images without people often perform much better?

Pinterest analytics is only available to Business profiles on Pinterest, so do consider changing, or setting one up if you feel analytics will benefit you.

Make your profile visually appealing

The more attractive your profile the more likely people will follow you. This isn’t as important as it was before the Smartfeed was introduced to Pinterest, but it will still help.

Make sure your boards cover photos feature some of the projects that really showcase the board. Place your website boards in the top row, starting from the top left and working across. On most desktops you will only see a maximum of the fist 8-10 boards, so make sure these really entice your viewers to stay with you.

For your profile picture, you also want a good professional shot of you, or the company owner; in some cases a logo works too, but remember that Pinterest is a personal inspiration site, so a personal photo can benefit a profile. If you feel a logo will help your brand awareness, do use it, but check your analytics. You can even test which works best over a long period of time if you choose to do so.

Remember your Pinterest Profile SEO

From the descriptions on your pins, to the board descriptions and titles; even to you username and your profile description, you need to think like someone looking for the products or articles that you have pinned to your profile. Write long descriptions that really help the pins come to life, but do try to add the personal touch too where you can.

Use keywords that support your niche in your bio as well as information that backs up your expertise and allows visitors to see what your account can offer them at a glance.

Include social links and your URL in profile

Make sure that you have your URL added to your profile but don’t forget your social links too. If you regularly post your articles, and product details on Twitter and Facebook, then converting your Pinterest profile visitors to followers on other channels will give them more chances to stumble across your articles.

If you are a UK craft and parenting blogger, then do pop along to our Pinterest board, and ask for an invite, and we will happily let you pin and find great UK content on the platform. It can be hard to find local inspiration, but this is a great place to do so.

Follow Helen Neale – KiddyCharts’s board UK Craft and Parenting Bloggers on Pinterest.

For more information on how to optimise your Pinterest profile SEO and make Pinterest a success for your blog and website – below is a presentation given by myself, written by Anna Marikar from In the Playroom at the Talk to Mums event in 2015. I helped a little too ;-)

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Helen is a mum to two, social media consultant, and website editor; and this site is (we think) the only Social Enterprise parenting magazine! Since giving up being a business analyst when juggling travel, work and kids proved too complicated, she founded KiddyCharts so she could be with her kids, and use those grey cells at the same time. KiddyCharts has reach of over 1.1million across social and the site. The blog works with big family brands (including travel) to help promote their services, as well as offering free resources to parents of kids under 10. It gives 51%+ profits to Reverence for Life, who fund a number of important initiatives in Africa, including bringing running water and basic equipment to a school in Tanzania. Helen has worked as a digital marketing consultant (IDM qualified) with various organisations, including Channel Mum, Truprint, Talk to Mums, and Micro Scooters. She loves to be creative in the brand campaigns she works on. Get in touch TODAY!

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