Pinterest is a wonderful source of traffic for your website or blog; it can be the main source for some whose products and articles are very visual and practical. Articles that provide inspiration and advice to others typically do very well on Pinterest.
There are a number of things you can do to with your Pinterest profile to make it more likely that your pins will appear in Smartsearch on the platform.
Pin to your profile and boards regularly
Pinterest would like its users to be authentic and relevant, but also to use the platform on a consistent basis. Dedicate a bit of time daily to pinning and you’re pins will do better.
If suitable, become a Business Pinterest account to analyse your profile
Pinterest analytics is a great resource for bloggers, and website owners to be able to see what pins are working from their website, and what isn’t. It allows testing of pins to determine the best images for a topics, as well as offering the ability to identify high performing pins. With this information, you can write more of the same articles, and produce similar images to drive traffic to your site. In particular, images without people often perform much better. Pinterest analytics is only available to Business profiles on Pinterest, so do consider changing, or setting one up if you feel analytics will benefit you.
Make your profile visually appealing
A more attractive profile means that more people will follow you, though this isn’t as important as it was before the Smartfeed was introduced to Pinterest, it still help. Make sure that your cover photos for your boards are all showing some of the projects that really showcase those boards. Place your website boards in the top row, starting from the top left and working across. On most desktops you will only see a maximum of the fist 8-10 boards, so make sure these really entice your viewers to stay with you.
For your profile picture, you also want a good professional shot of you, or the company owner; in some cases a logo works too, but remember that Pinterest is a personal inspiration site, so a personal photo can benefit a profile. If you feel a logo will help your brand awareness, do use it, but check our analytics. You can even test which works best over a long period of time if you choose to do so.
Remember your Pinterest Profile SEO
From the descriptions on your pins, to the board descriptions and titles; even to you username and your profile description, you need to think like someone looking for the products or articles that you have pinned to your profile. Write long descriptions that really help the pins come to life, but do try to add the personal touch too where you can.
Add your social links and url to your profile
Do’t focus purely on on profile routes to your website, make sure that you have your url added to your profile of course, but don’t forget your social links too. If you regularly post your articles, and product details on Twitter and Facebook, then converting your Pinterest profile visitors to followers on other channels too will give them more chances to stumble across your articles.
If you are a UK craft and parenting blogger, then do pop along to our Pinterest board, and ask for an invite, and we will happily let you pin and find great UK content on the platform. It can be hard to find local inspiration, but this is a great place to do so.
For more information on optimising your Pinterest profile, and making Pinterest a success for your blog and website – below is a presentation given by myself, written by Anna Marikar from In the Playroom at the Talk to Mums event in 2015. I helped a little too ;-)